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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge's Creators section covers the people using these platforms, what they're making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them. The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

Featured stories

How Twitch lost the battle for its soul

The news that Twitch will be reducing top streamers’ revenue share from 70 / 30 to 50 / 50 signals that the platform is no longer the ‘creator first’ entity that made it so popular.

Ash ParrishSep 26
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The Verge
James VincentSep 26
Deepfakes were made for Disney.

You might have seen the news this weekend that the voice of James Earl Jones is being cloned using AI so his performance as Darth Vader in Star Wars can live on forever.

Reading the story, it struck me how perfect deepfakes are for Disney — a company that profits from original characters, fans' nostalgia, and an uncanny ability to twist copyright law to its liking. And now, with deepfakes, Disney’s most iconic performances will live on forever, ensuring the magic never dies.


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Twitter
Jay PetersSep 23
Twitch’s creators SVP is leaving the company.

Constance Knight, Twitch’s senior vice president of global creators, is leaving for a new opportunity, according to Bloomberg’s Cecilia D’Anastasio. Knight shared her departure with staff on the same day Twitch announced impending cuts to how much its biggest streamers will earn from subscriptions.


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External Link
James VincentSep 23
Shutterstock punts on AI-generated content.

Earlier this week, Getty Images banned the sale of AI-generated content, citing legal concerns about copyright. Now, its biggest rival, Shutterstock, has responded by doing ... absolutely nothing. In a blog post, Shutterstock’s CEO Paul Hennessy says there are “open questions on the copyright, licensing, rights, and ownership of synthetic content and AI-generated art,” but doesn’t announce any policy changes. So, you can keep on selling AI art on Shutterstock, I guess.


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TikTok
Richard LawlerSep 22
TikTok politics.

Ahead of the midterm elections, TikTok made big changes to its rules for politicians and political fundraising on the platform, as Makena Kelly explains... on TikTok.


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The Verge
Richard LawlerSep 22
The Bootleg Ratio.

Policy Editor Russell Brandom digs into a phenomenon we’ve all seen on social media before:

I call it the Bootleg Ratio: the delicate balance between A) content created by users specifically for the platform and B) semi-anonymous clout-chasing accounts drafting off the audience. Any platform will have both, but as B starts to overtake A, users will have less and less reason to visit and creators will have less and less reason to post.

And now it’s coming for TikTok.


Making It Work 2021

How creators and businesses are trying to thrive

William JoelAug 23, 2021

Filed under:

The DIY issue

Rescuing discarded fabric for designer bow ties

Giving wasted material a new life

Kim LyonsMar 8, 2021

In the hot seat

Behind Hot Ones’ ambitions to be the future of late-night TV

Bijan StephenOct 31, 2019

This backpack has it all: Kevlar, batteries, and a federal investigation

The man behind an alleged crowdfunding scam wants you to know he isn’t a scammer

Ashley CarmanMar 4, 2020

The Twitch streamer behind Tfue’s custom $3,500 mechanical keyboard

Inside the burgeoning world of custom keyboard making

Nick StattMar 25, 2020

The Creators Issue

The people who make our favorite things and the platforms that enable (and exploit) them

Jacob KastrenakesApr 5, 2019

Filed under:

The DIY issue

Grassroots online efforts are forming a new queer network of care

A decades-old caretaking tradition puts down digital roots

Emma BanksMar 11, 2021

Maangchi, the internet’s Korean mom

YouTube’s most beloved home cook on online gaming, immigrant timewarp, and her new book

Dami LeeOct 28, 2019
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TikTok
Jess WeatherbedSep 21
This nifty AI lighting tool can give any selfie that ‘Golden Hour’ glow.

ClipDrop Relight is a free web app that allows you to apply artificial lighting to images in seconds. The tool is intended to be used with photos, but it’s taken the art community by storm as folks use it to add depth and funky lighting to their illustrations. Sure, it may not be able to replicate the real Golden Hour, but it saves you from relying on the sun’s schedule. AI = 1, sun = 0.


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External Link
Jess WeatherbedSep 21
Adobe has a $2.3 billion pot to keep Figma CEO and employees around for four years.

Forbes calls the retention package historic, with Figma CEO Dylan Field set to take home about half of the $2.3 billion earmarked as part of the acquisition by Adobe. Figma and Adobe would jointly decide what “subset of Figmates” would be entitled to the stock grants which vest in four years.

Neither Adobe nor Figma were available to speak to Forbes about the behemoth retention package, though we imagine those sharing in the riches would say “10/10, would be acquired by Adobe again.”