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Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world's most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.

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The Verge Guide to the iPhone

Everything you need to know about iOS and the iPhone

Stefan EtienneSep 21, 2021

Bose’s ultra-comfy QuietComfort 45 headphones are $80 off today

The QC45 are down to just $249 at Best Buy. You can also save right now on the standard Xbox Wireless Controller, Apple’s new MacBook Air, and more.

Sheena VasaniAn hour ago
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Thomas RickerSep 26
Table breaks before Apple Watch Ultra’s sapphire glass.

”It’s the most rugged and capable Apple Watch yet,” said Apple at the launch of the Apple Watch Ultra (read The Verge review here). YouTuber TechRax put that claim to the test with a series of drop, scratch, and hammer tests. Takeaways: the titanium case will scratch with enough abuse, and that flat sapphire front crystal is tough — tougher than the table which cracks before the Ultra fails — but not indestructible.


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Emma RothSep 25
Rihanna’s headlining the Super Bowl Halftime Show.

Apple Music’s set to sponsor the Halftime Show next February, and it’s starting out strong with a performance from Rihanna. I honestly can’t remember which company sponsored the Halftime Show before Pepsi, so it’ll be nice to see how Apple handles the show for Super Bowl LVII.


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Emma RothSep 25
We might not get another Apple event this year.

While Apple was initially expected to hold an event to launch its rumored M2-equipped Macs and iPads in October, Bloomberg’s Mark Gurman predicts Apple will announce its new devices in a series of press releases, website updates, and media briefings instead.

I know that it probably takes a lot of work to put these polished events together, but if Apple does pass on it this year, I will kind of miss vibing to the livestream’s music and seeing all the new products get presented.


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If you’re using crash detection on the iPhone 14, invest in a really good phone mount.

Motorcycle owner Douglas Sonders has a cautionary tale in Jalopnik today about the iPhone 14’s new crash detection feature. He was riding his LiveWire One motorcycle down the West Side Highway at about 60 mph when he hit a bump, causing his iPhone 14 Pro Max to fly off its handlebar mount. Soon after, his girlfriend and parents received text messages that he had been in a horrible accident, causing several hours of panic. The phone even called the police, all because it fell off the handlebars. All thanks to crash detection.

Riding a motorcycle is very dangerous, and the last thing anyone needs is to think their loved one was in a horrible crash when they weren’t. This is obviously an edge case, but it makes me wonder what other sort of false positives we see as more phones adopt this technology.


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Richard LawlerSep 23
Green light.

This week Friday brings the debut of Apple’s other new hardware. We’ve reviewed both the new AirPods Pro and this chonky Apple Watch Ultra, and now you’ll decide if you’re picking them up, or not.

Otherwise, we’re preparing for Netflix’s Tudum event this weekend and slapping Dynamic Island onto Android phones.


The Apple Watch Ultra on a woman’s wrist
Photo by Amelia Holowaty Krales / The Verge
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Richard LawlerSep 22
But how does it sound?

Our review of Apple’s new AirPods Pro can tell you everything about the second-generation buds. To find out how you’ll sound talking to other people through them, just listen to Verge senior video producer Becca Farsace.


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Jay PetersSep 21
Turns out the Apple Watch Ultra is about the same size as a Fig Newton.

In a TikTok video, Victoria Song, who reviewed the Apple Watch Ultra, compared the large smartwatch to a bunch of common household objects, like an AirPods case and a stack of quarters. One of the closest comparisons? A Fig Newton.


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Dan SeifertSep 21
Here come the Dynamic Island clones.

It’s no secret that once Apple does something, the industry tends to follow, so it’s not much of a surprise that we’re already seeing Dynamic Island clones materialize. Last week we saw MIUI (the Android-based software on Xiaomi phones) themers incorporate Dynamic Island-like ideas into their software, and today 9to5Google reports that Redmi is asking its fans to come up with ideas for what a “Redmi Island” could look like. Apparently Redmi wants to use to display alerts like incoming calls, notifications, and more.
Sure sounds familiar.


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Nilay PatelSep 21
Here’s 3.5 hours of me and John Gruber talking about the iPhone 14.

Going on The Talk Show to dive deep on our iPhone reviews has become one of my favorite yearly traditions. A little bit of Apple Watch Ultra conversation in there too — and yes, I asked John what he thought of our redesign fonts.