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Reply to: by UncleBobbings
If you’re a top of the tree yes, I can understand that… but if you’re a minority player with just a couple of percentage points and no real representation in mobile at all, you need your eco-system to expand beyond your own almost non-existent boundaries.
Even Google do it and they have 75% (& growing) share, it’s even more important for those without any share at all to find a bigger audience.
Reply to: by UncleBobbings
If you’re a top of the tree yes, I can understand that… but if you’re a minority player with just a couple of percentage points and no real representation in mobile at all, you need your eco-system to expand beyond your own almost non-existent boundaries.
Even Google do it and they have 75% (& growing) share, it’s even more important for those without any share at all to find a bigger audience.