Reply to: by bewirenomali

not to mention just toss out the design team and bring in another. a vast part of RIM’s problem is a design identity to match it’s core brand.

RIM doesn’t know what it wants to be. Buttoned-up corporate pipeline, or a retail consumer electronics company. Once they decided to call their tablet the “playbook” i knew they were sunk for sure. Billions spent to purposely dilute brand messaging.