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Google has 90% of the European market because people have chosen to use it.

It’s not like you buy a PC, and Google is just there waiting for you you have to run the browser selection… I don’t have figs but a healthy number of people would just click on IE through their previous habit, which in its default installation searches Bing it’s their choice which then drives them to use Google search… Sadly I’d be surprised if the most common search on Bing wasn’t “Google”.

If people select another browser other than IE to use then on Chrome it asks you if you want to retain Google as search provider or if you want to choose from others… perhaps it should just present you with the choice up front, but seeing as Chrome doesn’t have a monopoly & you have to choose to download it that might be a tough sell.
It’s Firefox whose default installation of Firefox start page which has a Google search bar embedded that offers the least obstruction/hurdles to users having no choice but to use Google, arguably the highest number of FF users are web developers or at least tech aware and would change their start page anyway, then they too would have to actively choose to use Google.

There isn’t a situation where your Gran fires up a computer and is forced at gun point to use Google, it’s pretty much an active choice for everyone other than tech-unaware Firefox users to use Google.

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