Playboy and Hello Kitty come together in an unholy Leica union


Leica is no stranger to putting out expensive limited edition cameras, but its latest is likely to turn more than a few heads. The Leica C — itself essentially a rebranded Panasonic LF1 — has been emblazoned with two iconic and wildly incongruous brands: Hello Kitty and Playboy. It features a winking Hello Kitty with Playboy bunny ears holding a camera.

"People thought I was crazy, but now everyone agrees they look amazing together."

The camera is on sale now at French retailer Colette, alongside a whole range of Hello Kitty x Playboy products including temporary tattoos and iPhone cases. It costs €920 ($1,264), over twice as much as the Panasonic equivalent, and is limited to ten units.

The Japanese kawaii mascot would seem a somewhat inappropriate fit for Hugh Hefner's soft-porn empire, but the range has been created to mark the 40th and 60th birthdays of Hello Kitty and Playboy, respectively. "People thought I was crazy, but now everyone agrees they look amazing together," said Colette founder Sarah Andelman, in comments reported by Style.com. "I believe that opposites attract," agrees Carven designer Guillaume Henry. "They're both icons, but they have nothing in common. I'm always more intrigued by a couple's differences than similarities, so I love the whole idea of 'sexy kawaii.'"

The Verge
Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.