Polar fleece is back. New Balance is new again. "Anti-fashion" is the new high fashion, says Garmento editor Jeremy Lewis. And Jerry Seinfeld is its poster boy.
"Sometime last summer I realized that, from behind, I could no longer tell if my fellow SoHo pedestrians were art kids or middle-aged, middle-American tourists," writes Fiona Duncan at New York Magazine. "Clad in stonewash jeans, fleece, and comfortable sneakers, both types looked like they might've just stepped off an R-train after shopping in Times Square." She discovered that the trend is called "normcore" — a term invented by "trend forecasting collective" K-Hole.
Duncan's deep dive into the trend is well worth a read, and near-perfectly illustrates the cyclical nature of fashion. So don't toss out those skinny jeans just yet. They'll be back in twenty years.
We'll email you a reset link.
If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.
Choose an available username to complete sign up.
In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.