Latest version of Gmail for Android hints that ads are on the way

gmail money android

The days of an ad-free Gmail experience on Android may be coming to an end. According to Android Police, the latest version of Google's email app contains references to built-in advertisements. The uncovered code hints that users will be able to save ads that catch their interest as messages, but little else is known about the company's approach to mobile ads — or how intrusive they'll be. As part of Google's broad overhaul of Gmail back in May, it introduced a new Promotions tab that displays ads closely resembling regular inbox messages. At the time, Google insisted that most users would expect to find ads in a specialized Promotions section. Many users weren't happy with the change, even though it often results in fewer ads for those who ignore Promotions. We'd expect to see Google take a similarly careful and mindful approach to ads in Gmail for Android, whenever they finally appear. We've reached out to the company for more details.

The Verge
Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.