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Sprint cuts price of its unlimited plans to $80 per month, offers customers unlimited data guarantee

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Sprint has just announced some big changes to its pricing schemes — the carrier will cut the price of its plans and guarantee unlimited data for customers so long as they keep their Sprint contracts active. Sprint's new "unlimited, my way" plan offers unlimited talk, text, and data usage for $80 per month, with additional savings when you add lines to a family plan. These new plans benefit both new and existing customers; those already under contract with Sprint can switch to a new plan without having to extend their contract.

The new "unlimited, my way" plans break down like this: your first line costs $50 per month for unlimited talk and text, with each subsequent line costing $10 less ($40 for the second line, $30 for the third, and $20 for the fourth and beyond). From there, customers have to add a data plan — either $30 per line for unlimited data or $20 for 1GB of data. These data costs don't include any mobile hotspot functionality; customers have the option to add 1GB of mobile hotspot usage to their plan for $10 per line.

There's also a second new plan called "my all-in." This $110 monthly plan offers unlimited talk, text, data, and 5GB of mobile hotspot usage. It doesn't appear there's any benefit to adding lines; this plan seems to be targeted at heavy hotspot users who don't need multiple lines on their plan.

That's a big change from its current pricing point — unlimited everything costs $109.99 per line right now on Sprint. These new plans will be available starting tomorrow, July 12th. As for its promise of unlimited data, Sprint calls it the "unlimited guarantee" — anyone who signs up for one of its new plans is guaranteed unlimited talk, text, and data usage as long as they keep that line of service active.

This comes just a day after Japanese wireless carrier SoftBank completed its acquisition of Sprint — and one day after T-Mobile CEO John Legere took the stage to trash-talk his rivals, with some particularly harsh language directed towards Sprint's LTE network. While this could be a change pushed through by Sprint's new corporate overlords, it's also possible that this change is a direct response to T-Mobile's significantly less expensive, contract-free plans that the company announced back in March. While T-Mobile's unlimited plan costs $70 compared to Sprint's $80, that's without including the device installment plan charge that most T-Mobile customers will have to pay now — a charge that could give Sprint the advantage. It definitely gives Sprint a price advantage against AT&T and Verizon, particularly considering how neither carrier offers unlimited data anymore.

The Verge
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