Login

Super Bowl online streaming viewership grows to 3 million in second year

superbowl stock 1024

In the second year the Super Bowl has been streamed online, viewership has grown sharply — even if it's still barely a blip compared to traditional TV viewership. According to CBS, its stream of Super Bowl XLVII garnered 3 million unique viewers, compared to the 2.1 million that NBC reported last year. Unsurprisingly, CBS says this is the largest audience the CBS Sports site has ever seen, and it's a significant number for any single streamed event.

The Olympics, one of the biggest live viewing opportunities, had 31.5 unique computer-based online viewers in the first week of its events — with the most popular individual events garnering around a million (non-unique) streams apiece — but it's difficult to directly compare it to other streams, both because it's a protracted global competition and since most events were limited to cable or satellite subscribers. What is clear, however, is that Super Bowl viewership is still overwhelmingly offline. 164.1 million people overall (another Super Bowl record) watched all or part of the game, according to CBS' estimates.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.