Login

After finding success with cheap HDMI cables, Monoprice aims for loftier ambitions

Monoprice HDMI

Monoprice is best known for its dirt-cheap HDMI cables. When shopping for a new TV, if you knew about the company (or had a friend let you in on the secret) you were wise enough to stay far away from Monster's overpriced, snake oil HDMI cables. "It's a digital cable," is the tried and true argument. "It either works or it doesn't, and quality should be identical." And so Monoprice built an massively successful business on account of those cheap cables before expanding into other home theater and computer accessories. But as John Herrman at BuzzFeed explains, with its recent entrance into the external monitor market, the company is now morphing into a formidable competitor to the likes of Dell and other manufacturers known for their high-end LCD panels. Again the strategy is to significantly undercut alternatives in price while still delivering a quality product to consumers. Monoprice seems confident it's found the right recipe, but we imagine those HDMI cables will always remain the company's best seller.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.