Nobody does grandiose sporting spectacles quite like the Americans, whose annual Super Bowl extravaganza attracts massive audiences from all over the globe. This year's title tussle isn't short on dramatic storylines — with two brothers in charge of the finalist teams and a legendary linebacker making it his swansong game — but a great many people will still be tuning in primarily to check out the exorbitantly expensive half-time ads. You can track all the fun and frolics of those commercials right here, but that's not all. We've also got insider reports from New Orleans, breaking down the technical challenges of recording, photographing, and broadcasting a game of such magnitude.
20 updates and 1506 comments below.
Feb 04 4:51p
Feb 02 10:30a
We'll email you a reset link.
If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.
Choose an available username to complete sign up.
In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.