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Samsung's $15 million Super Bowl commercial arrives early

samsung super bowl commercial

Samsung just released its two minute Super Bowl commercial set to air during the fourth quarter of Sunday's big game. The full ad continues with the same rapid-fire Seth Rogen and Paul Rudd repartee that we saw in the teaser a few days ago. According to Samsung, the 120-second Next Big Thing advertisement is directed by Jon Favreau, the stoutly actor who first found fame with Swingers before breaking out as a director and producer for the Iron Man franchise. Factor in Bob Odenkirk and that's a lot of expensive A-list Hollywood talent featured in a television pitch.

that's a lot of expensive A-list talent featured in a single television pitch

The Wall Street Journal estimates that a single 30-second Super Bowl spot sells for about $3.8 million, up from $3.5 million last year. That makes this commercial worth about $15.2 million to CBS Corp's CBS network. Oh, and in case you're wondering, the ad is for the Samsung Galaxy brand — the Galaxy Note II and Galaxy Note 10.1 do make cameo appearances but come off as mere product placements in a humorous Rogen-Rudd production.

Update: A nearly five minute version has also been released and embedded below.



The Verge
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