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'Star Wars' launches official Instagram account with Darth Vader selfie

Dark Vader Instagram selfie

Star Wars: Episode VII is still two years away, but Disney isn't wasting any time in ramping up marketing for the anticipated film. An official Star Wars Instagram account has popped up today, and its first photo is all too appropriate for the medium: it's a selfie of Darth Vader. No, it's not a photo from the film's set — shooting isn't slated to begin until next spring. But the Instagram account is a fun taste of Disney's plans to introduce the Star Wars universe it now controls to a new generation of moviegoers who aren't familiar with Luke Skywalker or Han Solo. Star Wars: Episode VII will hit theaters nationwide on December 18th, 2015, but we hope to see the Instagram account updated regularly between now and then.

The Verge
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