Instagram launches ads with sponsored post from Michael Kors

Instagram ad

Instagram has officially launched its advertising platform today. Only a week after the company previewed its approach to sponsored posts, an ad from Michael Kors has begun appearing in user timelines. Keep in mind that this photo (and others like it) will show up in your timeline regardless of whether or not you follow the brand being advertised. Still, it takes just a couple taps to hide Instagram ads, and the company is also encouraging users to provide feedback on any sponsored content they find to be in bad taste.

Last week, Instagram began displaying a sample sponsored message to get users acclimated with the change; the service has remained ad-free until now. But Instagram needs to find a reliable path to monetization, and even this early on, it's clear that users are seeing the ads — and reacting to them. The Michael Kors sponsored post has already received over 36,000 likes, though it's also prompted a number of unhappy comments from users.

The Verge
Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.