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Xbox One, the destroyer: Microsoft's weird marketing blitz is novelty sized

huge xbox one

First, a giant Windows Phone consumed Paul Miller with its gaping live tile maw. Then, Microsoft erected a giant Surface tablet to conquer all of London. And today, to celebrate the upcoming Xbox One launch, Microsoft has revealed its latest product prop: a ridiculously large Xbox One in Vancouver. First spotted by Reddit user soupyhands, the console is 40 feet long and 20 feet wide, and contains an unnamed surprise. The prop will "unlock" if enough people "pledge" their gamertags — hinting that the next-generation monument could be preparing for some sort of human sacrifice.

We're not totally sure if Microsoft is preparing to sell its products to a new breed of super giants, or just people obsessed with novelty gadgets, but something weird is definitely happening in Redmond.

The Verge
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