AmazonSmile lets shoppers donate a portion of their purchases to charity

Amazon box (STOCK)

Amazon wants to make it easier for its millions of customers to donate to charitable causes. To assist with that effort, the online retailer has today launched AmazonSmile, a new shopping portal that allows users to automatically direct 0.5 percent from the purchase price of any eligible item towards a charity of their choosing. Using the new feature is fairly straightforward, but instead of visiting Amazon's regular home page, you'll need to navigate to smile.amazon.com. From there, you can choose from "millions" of charity organizations — with Amazon highlighting a few popular choices like the American Red Cross and St. Jude Children's Research Hospital. The actual Amazon shopping experience should be identical to what you're used to. Donations will be made on your behalf by the AmazonSmile Foundation, and there's no cap on the total amount that you can contribute.


The retailer tells All Things D that "basically every physical product is eligible" for AmazonSmile, though there are exceptions. You can't donate any portion of digital content purchases, meaning Kindle ebooks and MP3s are out. And for the time being, Amazon is also excluding any items you order as part of its subscribe-and-save program. That's a bit disappointing, since it would be an easy way for customers to set up regular, repeating donations. But Ian McAllister, general manager of AmazonSmile, says that may change in the future. For now, replacing your Amazon bookmark with the charity URL is all it takes to send money to a good cause.

The Verge
Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.