Login

Hulu: we reduced the number of ads this month, more cuts coming

Hulu Andy Forssell

Hulu's Senior VP of content Andy Forssell is on stage right now at a panel called Argue the Future 2: Return of the Future (hosted by our own Joshua Topolsky), and he indicated that Hulu had started reducing the number of ads the service showed to consumers in January based on feedback from users. Furthermore, Hulu intends to keep pulling back a bit more as it tries to find the right balance between sales and a positive consumer experience. Of course, Hulu somewhat controversially serves ads even to customers of the paid Hulu Plus service, and Forssell did admit that ads were starting to increase because its sales team was able to sell so many. However, it sounds like the company will work to strike a more balanced approach — but it doesn't sound like those ads are going away any time soon.

Update: A Hulu spokesperson let us know that there are a variety of factors in the quantity of ads, and that they typically will move up and down based on sales inventory — so a decline in January isn't necessarily a strategy change. However, Forrsell told us directly that the company does intend to gradually reduce the number of ads served to Hulu Plus users over the coming months.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.