Login

RIM to target multiple price points with 'at least' six BlackBerry 10 devices in 2013

Gallery Photo: BlackBerry 10 SDK Beta 3 photos

We know that RIM plans to launch BlackBerry 10 with two devices, but the company won't stop there. In an interview with Fierce Wireless, CMO Frank Boulben said that there will be at least six BlackBerry 10 phones released in 2013, and that the company would aim to hit a range of price points.

RIM reportedly has no exclusive carrier agreements in place, and Boulden says that this frees the company up to target the high, middle, and low end of the market. With the company struggling in the high-end segment, its traditional strength at the low end may prove crucial to BlackBerry 10's fortunes. It's unclear, however, if this signals a move away from the strategy to continue offering BlackBerry 7 devices.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.