Login

Pitchfork Advance streams albums before release, aims to recreate vinyl experience

Pitchfork Advance proper ratio

Pitchfork today announced the launch of Pitchfork Advance, a music streaming platform that the site will use for full-length, pre-release album previews. But the publication wants Advance to be about much more than simply hearing a new album before its street date; Pitchfork says it hopes to "emulate the classic album experience" with the tool. It will accomplish that through an interactive listening experience that incorporates album art, lyrics, credits, track listings, artist bios, and other enhancements. "In the vinyl and CD eras, album packaging was considered an extension of the music," said Pitchfork's founder and CEO Ryan Schreiber. "The artwork, lyric inserts, and credits added another dimension that mp3s haven't replicated. Our hope is to bring that experience online."

The project resembles a similar initiative Apple took on with iTunes LP, which gave publishers the ability to add liner notes, band photos, videos, and other media to albums in the company's digital music store. But the expanded functionality still seems like an afterthought for many major artists, so Pitchfork has an opportunity to lend its readers a more intimate experience. Pitchfork Advance launches today with Yo La Tengo's upcoming release Fade as the first streamable album.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.