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Research In Motion rebrands itself as BlackBerry

BlackBerry RIM Thorsten Heins one brand

At today's BlackBerry 10 event, CEO Thorsten Heins announced that his company will no longer be known as Research In Motion. As of today, RIM is being rebranded as BlackBerry. "We have reinvented the company, and we want to represent this in our brand," Heins said. "One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry." In addition to the new branding, RIM is changing its stock symbols to reflect the change: it will be listed under BBRY on NASDAQ, and BB on TSX.

BlackBerry has just uploaded a video interview with CMO Frank Boulben that lends more insight into the name change, which we've embedded below.

For more on today's day of BlackBerry news, catch up on everything in our StoryStream — or read our full review of the BlackBerry Z10 right here!

The Verge
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