How Google evolved maps from stagnant 'portrait' to 'interactive conversation'

google maps web stock 1020

Maps created ten years ago are vastly different from the maps we have today, and Google's chief technology advocate, Michael Jones — formerly the co-founder of Keyhole, whose technology was used to create Google Earth — has played a major role in their rapid evolution. In an interview with The Atlantic, Jones says that he wanted to make geography fun — not in the manner of a game, but engaging, "like you're dating a planet and you want to know it, to hear all about its past and hopes." Jones also discusses how mapping has changed from being a "stylized portrait" of the planet to an "interactive conversation," and talks about what's coming next for the technology.

The Verge
Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.