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Microsoft hires designer who presented bold revamp of the company's brand

the next microsoft andrew kim

Last summer designer Andrew Kim's vision for "The Next Microsoft" got a lot of traction online — including on The Verge — for its aggressively minimal rebranding of the company across platforms. The next month Microsoft unveiled its actual new logo, but that doesn't mean it didn't take note — Kim just announced that he's been hired by the company, which got in touch after seeing his designs.

While "countless" other companies apparently followed suit, Kim says that Microsoft was the most obvious choice, and promises to create his "greatest work ever" when he starts in the summer.

But when it came time to make my final decision, I wanted to work at a place I can really get excited about. Working at a company is like getting married, it becomes a fundamental part of your life. I want to work with awesome people on awesome projects that I can get excited about. If you've been watching Microsoft over the past year, it's been exciting, regardless of what your ecosystem preference is.

Before you get excited about the prospect of an all-new comprehensive rebrand spanning the company, you should know that Kim will only be working in the Xbox division, which wasn't even covered in the Next Microsoft concept. But Xbox hasn't been without its branding issues in the past, and it's undoubtedly a positive sign to see Microsoft react to something that garnered such a positive reaction from its community.

The Verge
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