Login

Trent Reznor's Beats-backed music service will launch in late 2013

Trent Reznor

Beats Audio has formally announced Daisy, a new streaming music service spearheaded by Trent Reznor that's now set to launch in late 2013. This comes about one month after Reznor's plans were detailed by The New Yorker, but this marks the first formal announcement. While there aren't any new details on how the service will work, we do know a bit more about how the company will be structured: music industry vet Ian Rogers will be Daisy's CEO and will also take over as leader of Mog, which Beats purchased last year. Trent Reznor's role is also a bit more clear now — he's the company's new Chief Creative Officer. While it might seem natural for Beats to combine Mog and Daisy into one master streaming music, but the announcement indicated that both companies will continue to operate independently, at least for the time being.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.