The Verge
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After box art for the highly-anticipated BioShock Infinite was unveiled just last week, fans of the series complained that it was little more than a generic video game cover featuring a man and a gun. The game's creative director Ken Levine spoke to Wired about the tough decisions that went into the design, saying he had to step back and look at it as if he were "just some frat guy." However, Levine says, hardcore fans of the series stand to benefit from the more generic artwork, too. To find out how, check out the full interview at the source link below.
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