Facebook rumored to be interested in purchasing Microsoft's ad platform

Facebook logout page ad bing

Facebook is currently in talks to purchase Microsoft's ad platform, Atlas, according to a report from All Things D. Anonymous sources claim that Facebook has been checking out the service, which could be used as a competitor to Google's DoubleClick and AdSense cash cow. In theory, Facebook could use the Atlas service to display its own ads on third-party sites, much in the way Google does now, giving Facebook yet another revenue stream. It's been rumored that Facebook has considered building its own technology to do this, but it may be easier to just buy out an existing service than to start from scratch. Atlas is powered by aQuantive's technology, the same aQuantive that Microsoft purchased in 2007 and then wrote off earlier this year to the tune of $6.2 billion. ATD's sources say that Facebook would pay far less for Atlas than Microsoft did, but the agreement could involve more complex advertising.

The Verge
Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.