Tim Cook is not fond of press interviews. In fact, he rarely speaks to the media outside of Apple's pre-planned launch events. But he recently sat down with Bloomberg Businessweek to talk about a number of topics, including his first year as CEO of Apple, his personal life, and his future plans for the company.
The most interesting thing that Cook divulged in his interview is that Apple plans to bring production of some of its computers back to the US next year. "We’ve been working on this for a long time, and we were getting closer to it," noted Cook. "It will happen in 2013." Apple originally produced all of its computers when it first started in the late 1970s, but it moved production overseas — mostly to China — in the 1990s.
Cook also speaks of Apple's relatively newfound transparency with regards to its supply chain and its recent charitable giving as things that he's been wanting to implement for a long time. Giving to charities was something that Apple was not known for during Steve Jobs tenure as CEO, but that appears to be changing a bit with Cook. "I think that Apple and Apple’s employees have done enormous good and can do even more," said Cook.
The interview goes on to cover areas such as competitor's products, the Apple Maps fiasco, and the recent executive changes that have happened at Apple. Head over to Bloomberg Businessweek to read the full interview, and tune in to NBC at 10PM ET for Rock Center with Brian Williams, which will feature a video interview with Tim Cook.
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