Login

Facebook snubs 'Subscribe' button in favor of Twitter-esque 'Follow' on all profile pages

Facebook like 560

Facebook today announced that every user's Timeline profile page will soon include "Follow" buttons instead of "Subscribe" buttons. The move is an obvious effort to encourage users to follow celebrities and other public figures on Facebook instead of on Twitter. Evidently, the term "Subscribe" wasn't clear enough to Facebook users, while "Follow me" was pioneered by Twitter but appears in just about every social application you'll use today.

The new Follow button will have the same effect as the old Subscribe button, the company says. When you click Follow on Sheryl Sandberg's Facebook page, you'll begin seeing public updates from her in your News Feed. Alongside the Follow button is the Add Friend button; as always, if someone accepts you as a friend, you'll both see updates from each other in the News Feed. Subscribe, like Follow, has always been a one-side affair, but its meaning was not quite clear enough according to Facebook.

The company said, in a statement:

Starting today we are updating the term "Subscribe" to become "Follow" across the site as we found it is a term that resonates better with people on the service. Nothing is changing about how the feature works.

While the function of Subscribe hasn't changed, today's purely visual update is an obvious concession to the times — an admission that Facebook lingo isn't always permanent.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.