Google Creative Lab and BERG London carve interfaces out of light

berg player

Early in 2011, London-based design house BERG (the same group behind Little Printer and the Guardian Headliner) began collaborating with Google Creative Lab with the objective of bringing Google into the physical world. In a recent blog post, the BERG team gives a detailed look at how the work developed over the course of the year. The result is something it calls Lamps, and it combines projection with computer vision to create optical interfaces on physical objects. It’s probably easier to understand if you just watch the video below, which shows how the concept can be used to interact with services like YouTube and Google Music using simple devices with no embedded electronics — what BERG refers to as "enchanted objects."

The Verge
Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.



Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.