Login

eBay will stop running ads in its mobile apps next year, says 'it's not worth it'

eBay new logo STOCK

eBay is planning to banish mobile ads from its apps sometime next year, according to a report from All Things D. In an interview, eBay's president of global marketplaces Devin Wenig indicated that the ads the company rolled out in its iPhone app this year were distracting, cluttered up the iPhone's small screen, and failed to deliver significant revenue. "It's not worth it," Wenig said. "We aren't happy with the user experience, and we don't need the money."

While eBay may be turning its back on a revenue stream, the company's primary business of selling goods online is healthy enough that it seems it can make this choice to improve the user experience instead. Mobile ads aren't a focus for the company anymore, but mobile is definitely a major part of eBay's business — the company says its iPhone app has been downloaded more than 100 million times, and it launched a new eBay Now app for same-day delivery at an event back in October.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.