Login

Facebook puts ad network plans on hold, will focus on mobile News Feed for now

Facebook Android stock

Multiple companies are trying to challenge the dominance of Google's AdSense network, but it looks like Facebook is going to take a step back from its own ambitions — for the moment, at least. AllThingsD is reporting that the company is pressing pause on tests it's been conducting this year to create a full-fledged ad network of its own. Earlier this year it was revealed that the company was testing Facebook ads in third-party apps and mobile websites. These plans — along with conversations Facebook has been having about placing ads on traditional websites — are all reportedly on hold.

In an emailed statement, Facebook spokesperson Brandon McCormick told ATD that "We are pausing our mobile ads test off of Facebook. While the results we have seen and the feedback from partners has been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook." According to a report earlier this week, part of that focus will include the introduction of video ads in users' News Feeds; that feature is rumored to roll out in the first half of 2013.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.