Login

Retail suppliers optimize to give you an extra hour of online Christmas shopping

UPS truck mail SF moscone center west stock 1024

Last-minute holiday shopping is always a chaotic time for customers and suppliers alike, and improving holiday delivery speeds is a massive logistical undertaking. GSI Commerce — an eBay-owned company that handles shipping for popular brands like Aéropostle, Ralph Lauren, and Godiva — has spent more than $25 million over the past year to extend its shipping cutoff by a single hour, The Wall Street Journal reports. Customers now have until 11PM EST on December 22nd to order presents and still get them in time for Christmas Eve, which is eight hours longer than Amazon offers.

As the same-day delivery struggles of companies like WalMart, eBay, Amazon, and others demonstrate, even small improvements in shipping speed present a significant logistical challenge. In order to improve its order window, GSI has optimized warehouse operations by analyzing what people are buying and placing high-demand items closer to the ends of the aisles. GSI's engineers also reduced the amount of ink used in label printing so cartridges don't need to be replaced as often, and consolidated boxes by drilling holes in them to remain in line with fire codes. Ron Livengood, senior director of operations at GSI's Walton, KY warehouse told The Wall Street Journal that all of these changes reduce employees' walking time by 60%. It also means that you can put off holiday shopping just a little longer, and hopefully avoid the throngs of last-minute shoppers on Christmas Eve.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.