Login

Pandora to be ranked against broadcast radio with Nielsen-Arbitron merger

Pandora iPhone

Nielsen, the market research company known primarily for its TV rankings, announced earlier today that it is acquiring leading radio research company Arbitron in a move to offer a more complete profile of customers across multiple mediums. As part of that, the two companies — should the merger be approved by regulators — will begin to pay more attention to web data and internet-based radio stations. Steve Hasker, Nielsen’s president of global media products (who'll be leading Arbitron after the merger), told Bloomberg that "we want to cover as much of the media landscape as possible," and continued on to say that the company plans to start monitoring internet radio services like Pandora.

That should be good news for Pandora, which has maintained that for it to be competitive with traditional radio broadcast in the fight for advertising dollars, it needs to be ranked equally with them by services like Arbitron. Last year, in Arbitron's absence, Pandora released its own statistics, and a spokesperson for the streaming media company told AdWeek in January that "broadcast radio companies are clearly afraid of what an accurate apples-to-apples measurement with Internet radio will show." While details on how online radio will be ranked are scarce, it's clear that the companies are addressing the impact of the internet — news of the merger comes just a day after Nielsen announced a partnership with Twitter to measure the effect of programming on social media conversations.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.