Login

Nielsen teams up with Twitter to measure audience reach on social networks

Phone and TV remote Twitter

TV ratings stalwart Nielsen has paired with Twitter to develop a new metric to measure the reach of programming across social network users. The multi-year deal will produce the new “Nielsen Twitter TV Rating” for US viewers, which will be available starting with the fall 2013 television season.

The notion of using Twitter and other social networks while watching television has become very popular in recent years, especially for live broadcast events such as awards shows and political addresses. In addition to the important role of social networks, television viewers are increasingly using smartphone and tablet apps to augment their television experience.

Nielsen says that the new ratings metric will accompany its existing TV ratings system, and advertisers will use it to better tailor their reach to viewers. “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data," noted Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. For better or worse, we can expect to see more Twitter hashtags promoted during our favorite television shows as this program rolls out.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.