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An in-depth look at Microsoft's failed Xbox attempts in Japan

xbox 360 stock

Both the Xbox and Xbox 360 have famously failed to make a dent in the Japanese gaming market, but why? Eurogamer has put together a comprehensive report that looks at the challenges that Microsoft faced when it tried to carve out a place in the Japanese industry. The two largest issues included the perception of the console Japanese gamers believed it was designed purely for Western-style games along with Microsoft’s difficulties in adapting to the unfamiliar customs of the country. The Xbox 360 failed to turn around poor sales too despite a slew of games created specifically by Japanese studios. Microsoft will have yet another chance at success in Japan as well as another opportunity to avoid the same mistakes now that the next generation of consoles are just around the corner.

The Verge
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