Just one day after Viddy launched its Instagram-influenced video app for Android, Smule is the latest developer attempting to replicate the photo platform's meteoric rise. The result of that effort is Strum, a new app that lets users record and share 15-second clips. Much like Viddy, you can apply a variety of visual filters to those videos. But as you'd expect from the company behind I Am T-Pain, there's also a heavy emphasis on audio. Smule is leveraging what it's learned from a broad portfolio of music apps and applying those lessons to video sharing. Each filter within Strum offers an accompanying audio track that acts as a soundtrack to your movie. Much like the visual overlays, these music samples are often over-the-top, but you can always choose to upload untouched videos instead.
Using Strum purely as a social platform is a bit of a mixed bag. User profiles are nearly identical to those you'll find Instagram, though it's hard to fault Smule for sticking to a successful formula. And like Instagram, a "featured" section of the app collects popular clips for easy viewing. But until you build a substantial list of users to follow, Strum's social side can feel a bit hollow. Watching uploaded clips is extremely quick though, requiring little in the way of buffering over both Wi-Fi and LTE. Strum faces the same challenges that Viddy and other developers are contending with; whether anyone can truly become the Instagram of video remains to be seen, but the list of companies vying for the crown is growing quickly. Smule is available as a free download in the App Store now.
We'll email you a reset link.
If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.
Choose an available username to complete sign up.
In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.