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Trent Reznor to launch streaming music service in partnership with Beats by Dre

Trent Reznor

Earlier this year, Trent Reznor of Nine Inch Nails fame announced a partnership with Beats by Dre, known for its omnipresent line of headphones. The new project, however, has turned out to be more ambitious than many expected. In an interview with The New Yorker, Reznor has announced that he's planning a new music streaming service for launch in early 2013. Currently called Daisy, the tool is supposed to compete with Spotify and others by offering expert curation: Reznor says that it's "like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered."

The New Yorker article itself isn't yet available online, but Pitchfork has the relevant details, quoting Reznor as saying that Daisy "uses mathematics to offer suggestions to the listener... [but also] would present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately." Beats by Dre is affiliated with UMG-owned Interscope Records, and it recently acquired streaming music service MOG, but we don't yet know how or if either of these things will affect the partnership.

The Verge
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