Login

Instagram users uploaded over 800K photos of Hurricane Sandy, CEO calls it the company's 'biggest event'

Instagram viewfinder

While Twitter has proven itself as a highly effective way for average humans to share news and information during times of crisis, Instagram and its 100 million users are starting to carve out their own place in that same niche. At the GigaOm Roadmap conference, Instagram CEO Kevin Systrom indicated that users of the photo-sharing service uploaded more than 800,000 photos tagged with the hashtag #Sandy last week, and said that it was "probably the biggest event to be captured on Instagram." Comparatively, Instagram users tagged some 85,000 photos during this year's Super Bowl — though the hurricane was an ongoing event, rather than one day of concentrated activity. Still, it's clear that citizens participating in the sharing of news is an ever-growing trend, with Instagram the latest service that consumers are increasingly turning to. Even the staff of Time found it to be a key tool in covering the hurricane.

Systrom also commented on last week's report that Twitter was considering adding Instagram-style filters to its mobile apps — he's not worried, noting that the two companies have a good relationship. He also emphasized the fact that Instagram is much more a community of photographers than a "filters app." While we're not surprised to hear Systrom claim a positive relationship between the two companies, Twitter's move to block Instagram from using its friend-finding API earlier this year paints a bit of a different picture.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new Verge username and password

As part of the new Verge launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to Verge going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new Verge username and password

As part of the new Verge launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to Verge going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.