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Sony rips clueless DSLR gearheads in new camera ads

sony dslr gear no idea ads

As Sony continues the push to bring its NEX cameras to casual and professional photographers alike, the company's Australian division has launched a series of viral videos that blatantly mock so-called DSLR "experts." The ads target the impracticality of prosumer cameras for recreational use, despite the fact that Sony supplies its own line of professional-grade cameras. While it's true that DSLRs may not be ideal for every situation, Sony's decision to go after a market segment that the company itself sells to makes the quirky campaign that much more bizarre.

The Verge
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