Login

Microsoft to use Jay-Z, Gwen Stefani, and other celebrities to promote Windows Phone 8

Ke$ha Lumia 920

After an on stage appearance by Jessica Alba at Microsoft's Windows Phone 8 launch recently, the company and its partners are starting to use even more celebrities to promote Redmond's latest mobile OS. In a similar move to Apple's celebrity Siri ads, AT&T and Nokia are using Will Arnett to promote the Lumia 920 in the US.

Over in the UK, Microsoft has hired popular TV presenter Holly Willoughby to star in an advert promoting Windows Phone 8 and Kid's Corner. Digital Spy reports that the ad will run across primetime TV shows in the UK. Aside from Arnett's debut in the US, Nokia has also used Ke$ha's latest music video to promote the Lumia 920. A yellow handset was originally spotted in the video, but has since been replaced by a deck of cards.

Microsoft is set to kick start its worldwide Windows Phone 8 advertising campaign during NFL games on Sunday. WPCentral reports that the company will air a one minute slot dedicated to the personalization aspects of Windows Phone 8.

Update: British newspaper The Sun reports that Microsoft will also use Jay-Z, Gwen Stefani, and James Corden in Windows Phone 8 ads running in the UK.

The Verge
X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.
Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.