Login

Verizon sees iPhone sales double in holiday quarter as profit margins shrink

iPhone 4S

Those who suspected Verizon customers were waiting for the iPhone 4S before pulling the iOS trigger may have been correct: the carrier has announced it sold 4.2 million iPhones in the fourth quarter of 2011. The number more than doubles the units sold in the third quarter of the year, when the iPhone 4 was the only model Verizon had to offer. Even more impressive, it bests the 4.1 million iPhone activations AT&T boasted about for the holiday quarter of 2010 — even though Verizon has only carried Apple's device for less than a year.

It's not all upside, however. Despite the increased sales, Verizon actually saw its profit margins shrink due to the higher carrier subsidies Apple negotiates. Still, we can't imagine the carrier is complaining about the new customers that are signing up for two-year contracts. We won't have a sense of AT&T's holiday sales numbers until its earnings call on January 26th, but with Big Red's LTE rollout continuing at a breakneck pace, and an LTE iPhone rumored for next year, we wouldn't be surprised to see Ma Bell's iPhone sales overtaken sooner rather than later.

Comments

the profit margins shrink in the short term only.. all the 2 year contracts that iPhone users have to sign up for are generally more expensive than the average verizon contract and thus verizon will make up for the higher subsidy in the long run!

a 2 year contract makes them the same money whether they are WP7, Android or iOS users. The iPhone users though cost them more to acquire.

Exactly. Coupled that with iPhone users, though being heavy web surfers, are not data hogs. So, none of these guys are exceeding their data limits potentially like Android users. Even though iPhone sales broke their records, it ends up being a loss compared to other handsets, which are cheaper to the carrier, but carry the same contract as iPhones. Now, if they sold substantially MORE iPhones than all other smartphone handsets combined, then you can make an argument. But I’m more likely to believe that the macro-break out of market share is represented on the micro-level within VZW’s network. In other words, iPhone probably only makes up somewhere around 30% of VZW’s smartphone contracts and the majority are the others. So, it’s a loss either way.

The upside to this: They out sold at&t and that’s all that matters.

Doubt they woulda sold 4.1 million non-iPhones in the same quarter if iPhones weren’t offered at Verizon.

that all comes down to marketing, so its hard to say

I remember AT&T complaining in 2007-2008 about the iPhone users being data hogs. Of course, they didn’t have the Android users at the time. Now, I’m sure they’re to the point that all smart phone users are costly.

“and an LTE iPhone rumored for next year”
I think this year is “next year” xD

When Qualcomm gets off its ass and released the chipsets that can handle LTE & 3G without having to have a separate radio for each – that will be the day I consider another LTE device.

Verizon’s gimmicky marketing caught me for the HTC Thunderbolt – but that was a terrible phone (bad battery life, bad phone performance, thick and heavy – to say the least).

When they figure out how to give the iPhone LTE, without making the battery life drop, or making the phone heavier/thicker – Thats when ill use my last Verizon upgrade credit and pull the trigger on another phone (also have unlimited Data on that line – yipppyyyy).

Till then – Having the S. Focus on one ATT line and the 4s on another, is working just fine for me.

I am glad for Verizon but seriously walking around with some silly iphone when you can have the rose royce of android like the Galaxy Nexus is amazing to me.

*Rolls Royce.

Different strokes, different folks Richard. Now while everyone over at Androidandme may be used to your pro Android and pro Sprint stance, here its usually nicer to kep your opinion to yourself on articles and let them be known on the forums, k?

Maybe he meant Rose Royce and likes to use his Nexus to play Car Wash?

What’s silly about it?

Do I amaze you?

Bigger screen yes. LTE yes. But other than that the iPhone 4S is better than the Nexus in my view for everything else:
1. Camera
2. Music player
3. App store and inbuilt apps
4. Media store
5. Screen
6. Build quality and design

But to each his own. For a lot of people the Nexus is just too big. Bigger isn’t necessarily better.

Not to mention far more powerful GPU on the 4S, if you enjoy 3D graphics on your handheld (not everyone cares about this of course).

I would really like to know, practically speaking, if there is a single game or app available for iOS that can fully take advantage of that gpu or couldn’t run just as well on a a phone like the Nexus. We see all the time in PC and console gaming where certain “graphical enhancements” are made for games for a specific manufacturer’s hardware but that doesn’t mean that another vendor’s hardware is actually incapable of running that same game’s enhancements just as well. Nvidia and ATI have been doing this for years. Itwouldn’t shock me at all if the best graphical iOS exclusive apps and games that are currently out are fully capable of running in their full glory (and at good framr rates) on the Nexus or a few other higher end Android devices…

InfinityBlade-2 gets lots of graphical bells and whistles on the 4S that it doesn’t get on the iPhone-4 – in fact even InfinityBlade-1 did. Given that the iPhone-4 has the same GPU as the Nexus that would seem to count.

Apple isn’t paying Chair to make InfinityBlade-1 better on the iPad-2 than it was on the iPhone4/iPad-1.

Does it ‘fully take advantage of that GPU’? That’s impossible to say, but it does take advantage.

Too bad for GNexus owners, though, right? 12 months down the track, 4S owners will be loving the graphically-capable games they get, whilst the GNexus owners are stuck with MC3-quality games (graphically speaking). Yes, a dual-core GPU IS an advantage.

any game that uses the new unreal engine.

arkham city, infinity blade two.

the way android multi tasking works will never let the app get as much priority as a wp7 or iOS device does.

Rose Royce? Are we at the car wash?

I ditched my Android-based phone for an iPhone 4S and I won’t switch back until Android matures, no matter how many years it takes.

AT&T is expected to report somewhere around 6M iPhone sold.

I now am interested in Verizon’s total numbers for holiday season smartphone activation. Last quarter iPhone is 32% of all smartphones Verizon had sold, At AT&T the percentage was 56%. This quarter iPhone could reach for 66% at AT&T. How it fared in Android’s backyard?

This is shaping up to be a fantastic quarter for Apple in the US – with the addition of both Verizon and Sprint they’re going to be way over 100% YoY. The market is going to be very interesting in 2012.

Yes we are all literally jazzed up about Apple’s financial bottom line. I am pretty sure we might convince TheVerge staff to hold a live blog of some sorts when the numbers are due.

You mistake my point. I’m not concerned with the bottom line, so much as how the US market is developing. The drop in smartphone adoption rates that we saw in the last ComScore numbers indicates that future growth for Android & Apple may have to come from other platforms to a much greater extent.

Unfortunately Apple doesn’t give out much more geographical data than Google does, so their numbers won’t really inform much on this. It’s the December and January ComScore numbers, along with the carrier specific numbers that I’m jazzed about :)

More on topic, this is good news for app sales on all platforms because it helps to uphold the growing movement of customers from dumb phones to smart phones. It’s all good in my opinion as far as that goes…

You must log in with your Verge account to post a comment.

If you do not yet have a Verge account, please sign up for one!

The Verge